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How Market Knowledge is Powering Africas Solar Irrigation Sector

ACCRA, Ghana, Aug 13 (IPS) - ‘Know your customers’ is arguably the first rule of marketing. By identifying and segmenting customer groups, companies can target their products and services to the right people, in the right way. This can open-up opportunities for growth, inform product development and improve customer retention.Read the full story, “How Market Knowledge is Powering Africas Solar Irrigation Sector”, on globalissues.org →

ACCRA, Ghana, Aug 13 (IPS) – ‘Know your customers’ is arguably the first rule of marketing. By identifying and segmenting customer groups, companies can target their products and services to the right people, in the right way. This can open-up opportunities for growth, inform product development and improve customer retention.Read the full story, “How Market Knowledge is Powering Africas Solar Irrigation Sector”, on globalissues.org →

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